Manufactured by one company. Sold under another brand.
Private label manufacturing allows a brand owner to sell products manufactured by an outside producer while controlling the market identity, product positioning, packaging, and customer relationship.
Production capability and brand ownership can exist in separate organizations.
The arrangement can involve an existing manufacturer-developed product, a customized platform, or a product produced to a customer's proprietary requirements.
Private label manufacturing can involve different levels of customization.
Existing Product
A manufacturer supplies an established product that another organization markets under its own brand.
Customized Platform
An existing design may be modified through dimensions, materials, finishes, features, packaging, or configuration.
Customer-Specific Product
The manufacturer produces a proprietary product developed around customer drawings and specifications.
Move from product concept to repeatable branded supply.
Identify performance, materials, configuration, appearance, packaging, and target price.
Separate standard manufacturer features from customer-specific requirements.
Review samples, documentation, quality, inspection, packaging, and production consistency.
Establish minimum quantities, pricing, lead times, tooling, inventory, and forecast expectations.
Coordinate recurring production, packaging, labeling, approvals, logistics, and change control.
Controls the market-facing product.
Controls the assigned production system.
Clarify the production arrangement before launching the brand.
Who owns the product design?
Clarify whether the manufacturer, buyer, or another party controls drawings, tooling, formulas, and intellectual property.
What can be customized?
Determine which materials, dimensions, features, finishes, labels, packaging, and configurations can change.
What are the minimum quantities?
Private label production may require minimum order quantities tied to setup, packaging, material purchases, or tooling.
How are changes controlled?
Define how material substitutions, supplier changes, design revisions, and process changes are communicated and approved.
Need more control over product geometry and specifications?
Custom manufacturing focuses production around customer-specific drawings, dimensions, materials, performance requirements, and designs.
Explore Custom Manufacturing →